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Do You "Wear The Bear?"

Choose among our very special, all-silk Vineyard Vine's custom Bear Necessities ties, currently being sold at Bloomingdale's in NYC, or order our new Hats, Shirts & Hoodies and show 'em all you care. We even have colorful Bear Mugs - just for your cup of tea! Order early as we've got limited quantities!

What does it mean to "Wear the Bear"? By wearing a bear or purchasing one of our Bear Necessities products, you are not only helping to raise awareness of the number one disease killer of children, but supporting our efforts to increase research and helping those currently affected with the disease.

The bear, as a symbol of pediatric cancer, was designed after our brave little founder, Barrett "Bear" Krupa, who passed away over twelve years ago with the hope that no other child should endure this terrible disease.

Join the leagues of others who are helping spread the message about pediatric cancer and WEAR THE BEAR! Just click on one of the images at the right and below, or one of these links to see all the great things we're offering:

Watch our new “Wear the Bear” PSA featuring Chris Zorich, Bill Rancic, Dennis Savard, Gary Fencik, Kathleen Casey and of course our adorable kids! Or see who's been spotted Wearning the Bear.
Bracelet
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