Hockey Fights Cancer Month makes big impact

October 26, 2011

A child growing up in Winnipeg knows what the logo for Tim Hortons looks like. The red and yellow script is ubiquitous throughout Canada, so you could excuse that child for being confused if he was sitting in the MTS Centre this weekend and wasn't quite sure why Tim Hortons was written in lavender on the dasher boards when the Jets hosted Carolina. 

The color was no mistake, though. The Jets worked with each of their advertising partners to have lavender versions of the boards created as one part of Winnipeg's participation in the League-wide Hockey Fights Cancer initiative.

David Kalan

Source: http://www.nhl.com/ice/news.htm?id=597560

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